A little bit about me
Hi, I am Lovedeep Puri.
With 12 years of experience working in digital marketing, product management, and web design, I have built a skillset that allows me to excel at bringing web and app ideas to life. I have a track record of creating production-ready, client-facing applications that excel in SEO and offer exceptional user experiences.
Here are some of the skills I bring to the table:
Project Management & Team Leadership
- Assemble and lead specialized teams for web development projects
- Take projects from idea to completion, ensuring timely delivery & quality
- Document requirements and product specifications in an agile fashion
Development
- Develop responsive and SEO-friendly marketing websites and landing pages
- Build robust web applications using Next.js, tailored to your specific needs
- Create custom tools and automation workflows to streamline operations
Digital Marketing
- Increase performance of existing pages by implementing CRO best practices
- Craft digital marketing strategies tailored to your business goals
- Implement cutting-edge marketing technology to automate and scale efforts
- Optimize for SEO to improve organic and local search visibility
Some of my previous roles:
Digital Customer Experience Lead @ Enercare
As the Digital Customer Experience Lead at Enercare, I utilize my skills to create innovative, user-centric solutions that effectively address customer pain points. I work closely with cross-functional teams, ensuring our solutions align with business objectives and resonate with customers.
Senior Manager of Marketing Technology @ Enercare
I was responsible for planning & implementing the company's Marketing technology roadmap. A key highlight in my time holding this role was the selection, setup, and onboarding of an enterprise grade call tracking solution that allowed our Marketing and Analytics teams to get deeper insights into advertising performance and customer experience.
SEO Manager @ Reliance Home Comfort
I led efforts to maximize our visibility in both organic and local search, across 6 lines of business and 36 markets in Canada. Key highlight: Increased YOY organic sessions by 30% to HVAC pages and 400% Plumbing pages
SEO specialist @ Powered By Search
Much of my SEO experience came about during my time working with Powered By Search. We had a small specialized team of SEO experts working with large enterprise brands. It was an amazing experience working with some great people that helped to grow my skills as an SEO practitioner.
Featured project
Enercare website launch
Project completed during my time as the Senior Manage of Digital marketing for Enercare. I led our digital marketing team & agency partner throughout all stages of the planning, building, and launch process.
- Provided creative direction and defined the visual style of the website
- Implemented tools like Bugherd and Invision to make collaboration easier
- Technology guidance on the selection of CMS & enterprise hosting requirements