Lovedeep Puri

Lovedeep Puri

Product owner & digital marketer with UI/UX design and development skills.

Toronto based digital marketer & UI/UX designer that solves business problems through software solutions & digital marketing.

Work Experience

Senior Manager, Digital Customer Experience

Enercare

June 2022 - Present

As the Digital Customer Experience Lead at Enercare, I combine my skills in digital marketing, design, and development to create self-service portals for customer issues. I work with teams from Marketing, IT, Call Centers, and field operations. This work involves working with cross functional teams that range from Marketing, IT, Call Center and the field.

  • Established the Customer Self Serve agile team
  • Product Owner of the My Account portal
  • Led the launch of billing and payment self serve features

Senior Manager, Digital Marketing

Enercare

January 2021 - June 2022

As the Senior Manager of Digital Marketing at Enercare, I managed a team of digital marketing experts and agency partners to maximize online market share, acquire net new customers, and improve the company's conversion rates.

  • Led redesign of Enercare.ca and transition to Wordpress
  • Established A/B testing program for landing pages
  • Built and established the digital marketing team

Digital Marketing Lead

Laroop

October 2014 - June 2021

Clients work through a digital marketing marketing agency I was running called Laroop Digital.

  • Leading development activities for local home service companies
  • Websites built with Wordpress with automated monitoring and testing
  • Provide freelance digital marketing consulting services

SEO Manager

Reliance Home Comfort

January 2019 - November 2020

Large Toronto based home services company. I led efforts to maximize our visibility in search engines, across 6 lines of business and 36 markets in Canada.

  • 30% increase in year over year organic search volume to key HVAC pages, and a 400% increase to plumbing pages.
  • Centralized the management of scripts on the site through Google Tag Manager.
  • Led the redesign of the local pages. Advised from an SEO and UX perspective.

SEO Expert and Inbound Marketing Specialist

Powered by Search

July 2012 - June 2013

SEO agency based in Toronto that works with brands of various sizes. I worked on accounts such as Belair Direct, Whirlpool and Boulevard Exteriors.

  • Completed SEO site audits for mid to enterprise level clients
  • Managing SEO & PPC (Pay Per Click) Campaigns
  • Reworked internal processes to improve SEO efficiency

Recent courses

Zero to Fullstack

Papareact

React self-paced course and developer community run by Sonny Sangha. This helped build a foundation of learning I was able to begin practicing with.

Real-World Next.js

Michele Riva

Book released by Michele Riva on how to Build Scalable, High-performance, and Modern Web Applications Using Next.js. Helped fill in a lot of gaps, while learning how to build with Next.js.

CS50

Harvard

Learned a lot going through the course and got introduced to Computer Science. Picked up python and got an introduction to React as well.

Skills

Team leadership

Product management

UI/UX design

Digital marketing

SEO

Javascript

React development

Education

B.COMM Marketing

Concordia University

2003-2008

Interests

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Generative AI
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Web development
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Fitness