Lovedeep Puri
Product owner & digital marketer with UI/UX design and development skills.
Toronto based digital marketer & UI/UX designer that solves business problems through software solutions & digital marketing.
Work Experience
Senior Manager, Digital Customer Experience
Enercare
June 2022 - Present
As the Digital Customer Experience Lead at Enercare, I combine my skills in digital marketing, design, and development to create self-service portals for customer issues. I work with teams from Marketing, IT, Call Centers, and field operations. This work involves working with cross functional teams that range from Marketing, IT, Call Center and the field.
- Established the Customer Self Serve agile team
- Product Owner of the My Account portal
- Led the launch of billing and payment self serve features
Senior Manager, Digital Marketing
Enercare
January 2021 - June 2022
As the Senior Manager of Digital Marketing at Enercare, I managed a team of digital marketing experts and agency partners to maximize online market share, acquire net new customers, and improve the company's conversion rates.
- Led redesign of Enercare.ca and transition to Wordpress
- Established A/B testing program for landing pages
- Built and established the digital marketing team
Digital Marketing Lead
Laroop
October 2014 - June 2021
Clients work through a digital marketing marketing agency I was running called Laroop Digital.
- Leading development activities for local home service companies
- Websites built with Wordpress with automated monitoring and testing
- Provide freelance digital marketing consulting services
SEO Manager
Reliance Home Comfort
January 2019 - November 2020
Large Toronto based home services company. I led efforts to maximize our visibility in search engines, across 6 lines of business and 36 markets in Canada.
- 30% increase in year over year organic search volume to key HVAC pages, and a 400% increase to plumbing pages.
- Centralized the management of scripts on the site through Google Tag Manager.
- Led the redesign of the local pages. Advised from an SEO and UX perspective.
SEO Expert and Inbound Marketing Specialist
Powered by Search
July 2012 - June 2013
SEO agency based in Toronto that works with brands of various sizes. I worked on accounts such as Belair Direct, Whirlpool and Boulevard Exteriors.
- Completed SEO site audits for mid to enterprise level clients
- Managing SEO & PPC (Pay Per Click) Campaigns
- Reworked internal processes to improve SEO efficiency
Recent courses
Zero to Fullstack
Papareact
React self-paced course and developer community run by Sonny Sangha. This helped build a foundation of learning I was able to begin practicing with.
Real-World Next.js
Michele Riva
Book released by Michele Riva on how to Build Scalable, High-performance, and Modern Web Applications Using Next.js. Helped fill in a lot of gaps, while learning how to build with Next.js.
CS50
Harvard
Learned a lot going through the course and got introduced to Computer Science. Picked up python and got an introduction to React as well.
Skills
Team leadership
Product management
UI/UX design
Digital marketing
SEO
Javascript
React development
Education
B.COMM Marketing
Concordia University
2003-2008