About LD

Learn more about me

A decade of experience in digital marketing coupled with a passion to create things and continue learning new skills.

About me

Over 12 years of experience in digital marketing, with a focus on improving digital customer experiences.

At Enercare, my role as Senior Manager of Digital Customer Experience involves blending digital marketing, design & development skills with a knack for creating user-friendly digital spaces.

Working together with teams from Marketing, IT, and call center, I've been focused on understanding what customers need and finding ways to meet those needs.

Some key accomplishments include leading the redevelopment of Enercare.ca, introducing new ways to test and improve, growing the digital marketing team, and providing product ownership over Enercare's customer portal.

I have a diverse skill set that combines digital marketing, design, development, and creating digital products. These skills help me not only in achieving great marketing results but also in being innovative in the way we create and improve our digital offerings.

Skills

Developer skills

  • Next.js / React
  • CSS3 / Tailwind CSS
  • Typescript
  • HTML 5
  • Web accessibility

Digital Marketing Skills

  • Organic / Local SEO
  • Conversion rate optimization
  • Google analytics
  • Email marketing
  • Paid search